Why Early Support Matters


  • 7 in 10 mothers stop breastfeeding earlier than they planned, often because of pain or worries about milk supply.
  • Breastfeeding should not be painful — early tenderness is normal, but ongoing pain usually means you need support with positioning or attachment.
  • Most mothers can make all the milk their baby needs.

Helpful Video Guides


The First Hour After Birth (Skin to Skin)


  • The first hour is a special time when babies are naturally ready to connect and begin breastfeeding.
  • When placed skin‑to‑skin, babies follow instinctive behaviours known as The Nine Stages — from the birth cry to self‑attachment and suckling.
  • This process can take an hour or more and supports:
    • Successful breastfeeding
    • Bonding
    • Parental confidence
    • Baby’s ability to regulate themselves
  • Formula‑fed babies also benefit from skin‑to‑skin.
  • Skin‑to‑skin at any time is helpful for your baby.

Do Babies Need Water?


  • Breastfed babies: No water needed for the first 6 months; extra feeds meet thirst.
  • Formula‑fed babies: May need small sips of cooled boiled water in hot weather.