Our strategy, vision and values

Our Trust strategy and vision for the future was launched alongside Walsall Healthcare NHS Trust in 2022, and will run until 2027.

We have agreed four strategic aims, referred to as the ‘four Cs’. Everything we do across both organisations should contribute towards achieving goals within at least one of these priority areas:

Excel in the delivery of Care
We will deliver exceptional care by putting patients at the heart of everything we do, embedding a culture of learning and continuous improvement.

Support our Colleagues
We will be inclusive employers of choice in the Black Country that attract, engage and retain the best colleagues reflecting diversity of our populations.

Improve the health of our Communities
We will positively contribute to the health and wellbeing of the communities we serve.

Effective Collaboration
We will provide sustainable healthcare services that maximise efficiency by effective collaboration with our partners.

They are also aligned to our overall vision which is: ‘To deliver exceptional care together to improve the health and wellbeing of our communities’.

A vision is more than a few words – it reflects our aspirations, helps to guide our planning, supports our decision-making, prioritises our resources, and attracts new colleagues.

The four Cs and joint vision reflect the closer working relationship between the two Trusts under the leadership of Group Chair, Sir David Nicholson KBC CBE, and Group Chief Executive, Joe Chadwick-Bell.

Our Strategy 2022-2027 (PDF, 14Mb)

Our values are at the heart of the organisation and reflect everything we hope to achieve every day for our patients, visitors, and staff.

They are:

Safe and effective
We will work collaboratively to prioritise the safety of all within our care environment

Kind and caring
We will act in the best interest of others at all times

Exceeding expectation
We will grow a reputation for excellence as our norm